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Start 2012 out the right way!!  Don’t get left behind again this year, too.   Social Media is growing and today’s post is all about Twitter.  This is the easiest way for someone in the Real Estate & Mortgage Industry to connect with Buyers, Referral Partners, friends & family. Popularity of the Twitter social network is growing tremendously on a daily basis. It’s the perfect place for people and businesses to share their thoughts and suggestions for personal and business benefit. Businesses can profit from the use of Twitter, and building your business with Twitter is possible if you have the knowledge. Enjoy the benefits of Twitter business marketing There are many benefits to using the Twitter social marketing program. Some of the most important benefits…
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The New Year comes with a lot of changes. It is the time when we all want to start fresh.  If you made a lot of blunders in the past year, it is time to make your New Year’s resolution – at least that’s the line of thinking for many people at this time of the year. However, many people come up with their resolutions, but hardly adhere to them at all. But stress not! Here are simple guidelines that will make you stick to your New Year’s resolutions.     1)The New Year is just like any other day - You must realize that making your resolutions on this day is just like any other day. Do not put a lot of emphasis on…
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The Christmas season is very famous and significant to the Christian faith. While it is an occasion that comes only once a year, it is often celebrated a month long. As a result, it often receives a lot of attention, making it a truly memorable time for many.  A lot happens during this propitious season. Learn more with these interesting Christmas facts! 1. Pets – Many pet owners often give their pets Christmas gifts. They treat them as best friends, singing to them and sharing the holiday season with them as well. 2. Aluminum Foil - A lot of foil is used during the Christmas season. Foil is not only used to wrap up turkeys, a favorite main course for Christmas day, it is often…
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The following are critical action steps that Real Estate / Mortgage professionals should take immediately, if they have not already.  1)Create a Profile -- When you create your LinkedIn profile makes sure you fill it all the way out. Include everything you can to ensure that you have a professional sounding and looking profile.  Include a professional headshot, your resume, your experience, what you do now, and feed your professional blog into your profile page.  2)Import Contacts -- After you've finished creating your profile all the way, import your contacts and then choose the ones you want to add to your connections. Choose your connections wisely. More connections is not always better. You want colleagues, and your target market to connect with you. So, don't…
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Viral marketing has become a respectable and most importantly, very effective means of marketing among businesses worldwide – that’s if it is done correctly and respectfully. Correctly and respectfully? What does that mean? It means not abusing the system. It means using viral marketing tactics to spread the word about your business, your product and your service without offending others or being self-serving. But, viral marketing is inherently self-serving, isn’t it? Well, yes and no. To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. It has,…
Tuesday, 29 November 2011 17:28

Website Traffic Tips That Work

Written by Southern Fidelity Mortgage
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It’s time to demystify getting traffic. The reality is, it’s not as hard as you think. It does take work – But it’s not difficult work. How do you drive traffic to your website consistently? Here are several proven traffic sources and methods to help you consistently bring people to your website. A Content-Filled Newsletter You’ve probably heard the expression “the money is in the list.” This is SO true. Website owners who put off building their list until sometime “later” are majorly missing out. The time to start building your list is now. The attitude you should take with your newsletter is to build your following or audience. The attitude shouldn’t be one of trying to SELL them. A 90% content to 10% sales…
Monday, 21 November 2011 19:31

The Law of Compensation

Written by Southern Fidelity Mortgage
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It’s the Monday before Turkey Day, and that normally has a lot going on.  Not only do we have a short week, but it’s the kick off of the Holiday Season.  Some people measure the start at Halloween, however Black Friday says a lot about the hustle and bustle of our impulse holiday buying. Short week aside, we all have a lot to do.  Shopping for the bird, planning who’s going where to celebrate the day, planning the inevitable early morning Black Friday fiasco, and don’t forget about work… as I said, we all have a lot to do!  The following is something extremely powerful that affects us all.  During this busy time, let’s not forget the value that we offer to each other’s lives.…
Monday, 14 November 2011 17:12

The Untapped Power of Joint Ventures

Written by Southern Fidelity Mortgage
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No matter what business you are in, the power of joint venture relationships could be one of the most profitable marketing tools you could use.  It is as simple as two non-competing, but somehow related businesses working together to help each other’s bottom line.  A pet store owner and a veterinarian, a restaurant owner and a theater owner, an auto dealer and a car wash owner… you get the point.   They can share customer traffic, customer lists, and share advertising dollars.  Joint Ventures became very popular in recent recession years and should be a part of your daily marketing plan. In practically every industry, it is very easy to get creative and find reciprocal relationships that are out there just waiting to be initiated!  Let…
Monday, 07 November 2011 19:23

Appreciation as a Marketing Strategy

Written by Southern Fidelity Mortgage
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This might seem a little ‘outside of the ordinary’ for a blog post.  However, this is a powerful strategy that is overlooked by so many...The hidden power of Appreciation. Have you ever done something nice for someone, no matter how big or small, and they did not thank you in the end?  Did you notice it?  Did it bother you?  Did it change the way you feel deep down towards that person… maybe just a little?  Well, that feeling goes both ways. On the other hand, have you ever checked the mail only to find a thank you note sent by someone that you’ve helped and forgotten about because the task was so small and meaningless to you?  Well, to that person it meant a…
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